1. Privacy at a Glance
General Information
The following information provides an overview of what happens to your personal data when you visit our online store or use our services.
Personal data means any information relating to an identified or identifiable natural person.
This Privacy Policy explains what personal data we collect, how and why we process it, which service providers may receive it, and what rights you have under applicable data protection law, in particular the General Data Protection Regulation (“GDPR”).
2. Controller
The controller responsible for processing personal data on this website is:
Reset Sports UG (haftungsbeschränkt)
Lothringer Str. 4
22049 Hamburg
Germany
Managing Director: Lukas Pfretzschner, Simon Pfretzschner, Philipp Struwe
Email: info@reset-sports.com
Phone: +49 163 2711096
Commercial Register: Hamburg, HRB 170516
VAT Identification Number: DE351417832
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
3. How We Collect Personal Data
We collect personal data in different ways.
Data You Provide to Us
We process information that you provide to us directly, for example when you:
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place an order;
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create or use a customer account;
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contact us;
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subscribe to our newsletter;
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enter your billing, shipping or payment information; or
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otherwise interact with our online store.
Depending on the interaction, this may include your name, billing and shipping address, email address, telephone number, order information, product customisation information and payment-related information.
Data Collected Automatically
When you visit our online store, certain technical information may be collected automatically. Depending on your consent choices and the technologies used, this may include:
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IP address;
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browser type and version;
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device information;
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operating system;
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referring URL;
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pages visited;
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date and time of access;
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interactions with our online store;
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shopping cart and checkout activity;
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cookie identifiers; and
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information relating to purchases and conversions.
4. Purposes and Legal Bases for Processing
We process personal data only where permitted under applicable data protection law.
Depending on the individual processing activity, the legal basis may be:
Article 6(1)(a) GDPR – Consent
where you have given us your consent, for example for certain analytics, advertising or email marketing activities.
Article 6(1)(b) GDPR – Performance of a Contract
where processing is necessary to process your order, manufacture or customise your products, arrange delivery, process payments or otherwise perform a contract with you.
Article 6(1)(c) GDPR – Legal Obligation
where processing is necessary to comply with statutory obligations, including tax and accounting requirements.
Article 6(1)(f) GDPR – Legitimate Interests
where processing is necessary for our legitimate interests or those of a third party and your interests, fundamental rights and freedoms do not override those interests. This may include maintaining the security and technical functionality of our online store, preventing fraud and responding to enquiries.
Where processing is based on your consent, you may withdraw your consent at any time with effect for the future.
5. Shopify
Our online store is operated using the ecommerce platform provided by Shopify.
Shopify processes personal data required to provide and operate our online store, including information relating to website visits, customer accounts, shopping carts, orders, checkout and transactions.
Depending on the particular processing activity, Shopify may act as our processor or process certain information under its own responsibility.
Personal data processed through Shopify may be transferred to and processed in countries outside the European Economic Area (“EEA”). Where required, appropriate safeguards are used for international transfers in accordance with applicable data protection law.
Shopify also provides privacy and consent management functionality used on our online store.
For more information about how Shopify processes personal data, please refer to Shopify's Consumer Privacy Policy.
6. Cookies and Similar Technologies
Our online store uses cookies and similar technologies.
Cookies are small files stored on your device that enable certain website functions and may be used to remember preferences, analyse website usage and measure advertising performance.
Some cookies and similar technologies are strictly necessary for the operation of our online store. These may be used without your consent where permitted by law.
Non-essential cookies and similar technologies, particularly those used for analytics, advertising and marketing purposes, are used only after you have provided the required consent.
Shopify Cookie Banner
We use Shopify's Customer Privacy functionality to manage cookie and tracking consent.
When visiting our online store, you may be asked to choose whether you consent to the use of non-essential cookies and similar technologies.
You can change or withdraw your consent through the cookie settings available on our website.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
7. Matomo Analytics
We use Matomo to analyse the use of our online store.
Matomo helps us understand how visitors interact with our website, for example which pages are visited, how visitors navigate through the store and how our website performs.
Depending on the configuration, information processed by Matomo may include:
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IP address;
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pages visited;
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date and time of visits;
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referring website;
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device and browser information;
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approximate geographic information; and
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interactions with our website.
Where Matomo uses cookies or otherwise processes personal data for analytics in a manner requiring consent, processing takes place on the basis of your consent pursuant to Article 6(1)(a) GDPR.
You may withdraw your consent at any time through our cookie settings.
8. Meta Pixel, Facebook and Instagram
We use services provided by Meta Platforms, including Facebook, Instagram and the Meta Pixel.
The Meta Pixel enables us to measure the effectiveness of advertising campaigns, understand how visitors interact with our online store and create audiences for advertising purposes.
When you consent to marketing and advertising technologies, information about your use of our online store may be transmitted to Meta. Depending on your interaction and Meta account status, this may include:
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IP address;
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browser and device information;
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pages and products viewed;
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shopping cart activity;
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purchases and conversions;
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cookie and advertising identifiers; and
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information about interactions with our advertisements.
Meta may be able to associate this information with your Facebook or Instagram account if you are logged into a Meta service.
We use Meta Pixel and related non-essential tracking technologies on the basis of your consent pursuant to Article 6(1)(a) GDPR.
You can withdraw your consent at any time through our cookie settings.
Meta may process personal data outside the EEA. Where required, international data transfers are subject to appropriate safeguards under applicable data protection law.
Further information about Meta's processing of personal data and your privacy options is available in Meta's Privacy Policy.
9. Newsletter and Email Marketing
If you subscribe to our newsletter or otherwise consent to receiving marketing communications, we process your email address and, where provided, additional information such as your name and information about your interactions with our emails and online store.
We use Shopify Email and Klaviyo for email marketing and newsletter management.
Shopify Email
Shopify Email allows us to send newsletters, product information and other marketing communications to customers who have consented to receiving them.
The processing of your personal data for email marketing is based on your consent pursuant to Article 6(1)(a) GDPR.
Klaviyo
We also use Klaviyo for email marketing and customer communication.
Klaviyo may process information such as:
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email address;
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name;
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newsletter subscription status;
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order and purchase history;
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interactions with our online store; and
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interactions with marketing emails, such as opens and clicks.
This information allows us to manage our newsletter, evaluate campaign performance and, where you have provided the required consent, tailor marketing communications to your interests.
Klaviyo may process data outside the EEA. Appropriate safeguards are used for international data transfers where required by applicable law.
The processing of personal data for email marketing is based on your consent pursuant to Article 6(1)(a) GDPR.
Unsubscribing
You can withdraw your consent to email marketing at any time, for example by clicking the unsubscribe link contained in our marketing emails.
Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Data required for other purposes, such as order processing or compliance with statutory retention obligations, remains unaffected.
10. Orders and Customer Accounts
When you place an order, we process the information necessary to conclude and perform the purchase agreement.
This may include:
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name;
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email address;
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telephone number;
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billing address;
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shipping address;
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products ordered;
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order value;
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payment information;
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shipping information; and
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information required for product customisation.
The legal basis for this processing is Article 6(1)(b) GDPR.
Where we are legally required to retain certain transaction or accounting information, processing is additionally based on Article 6(1)(c) GDPR.
11. Payment Processing
We offer various payment methods through our online store.
Depending on the payment method selected, information necessary to process the transaction is transmitted to the relevant payment service provider.
We do not generally receive complete payment credentials such as full credit card details where these are processed directly by the respective payment provider.
Shopify Payments
We use Shopify Payments to process supported payment methods.
Information required to process and secure the transaction may be processed by Shopify and its payment partners.
Processing is necessary for the performance of the purchase agreement pursuant to Article 6(1)(b) GDPR.
PayPal
If you select PayPal as your payment method, information necessary to process the payment is transmitted to PayPal.
PayPal processes personal data in accordance with its own privacy policy and may carry out fraud prevention, identity verification and other legally required checks.
The legal basis for transmitting data required to process your payment is Article 6(1)(b) GDPR.
Klarna
If you select a payment method provided by Klarna, information required to process the payment is transmitted to Klarna.
Depending on the payment method selected, Klarna may process contact details, identification information, payment information and other information required to assess eligibility, prevent fraud and process the transaction.
Klarna may also perform identity, fraud prevention and, where applicable, creditworthiness checks under its own responsibility.
The transmission of information required to process the selected payment method is based on Article 6(1)(b) GDPR. Any additional processing carried out independently by Klarna is governed by Klarna's own privacy information and applicable law.
12. Shipping and Order Fulfilment
To deliver your order, we transmit the personal data necessary for delivery to the relevant shipping and fulfilment service providers.
This may include:
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name;
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shipping address;
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email address;
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telephone number; and
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information necessary for shipment and delivery.
The processing is necessary for the performance of the purchase agreement pursuant to Article 6(1)(b) GDPR.
13. Contacting Us
If you contact us by email, telephone or another communication channel, we process the information you provide in order to respond to your enquiry.
If your enquiry relates to an existing or prospective contract, processing is based on Article 6(1)(b) GDPR.
For other enquiries, processing may be based on our legitimate interest in responding to communications pursuant to Article 6(1)(f) GDPR.
14. Server and Technical Data
When you access our online store, technical information may be processed automatically in order to provide the website securely and reliably.
This may include:
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IP address;
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browser type and version;
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operating system;
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date and time of access;
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requested pages and resources;
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referring URL; and
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technical error and security information.
The processing of such data is based on our legitimate interest in providing a secure, stable and technically functional online store pursuant to Article 6(1)(f) GDPR, where applicable.
15. International Data Transfers
Some of the service providers we use operate internationally.
As a result, personal data may be processed in countries outside Germany or the EEA, including the United States.
Where personal data is transferred to a country outside the EEA and no applicable adequacy decision exists, we or our service providers use appropriate safeguards as required under Articles 44 et seq. GDPR, such as the European Commission's Standard Contractual Clauses, where applicable.
16. Retention of Personal Data
We retain personal data only for as long as necessary for the purposes for which it was collected.
Where statutory retention obligations apply, particularly under German commercial and tax law, relevant information may be retained for the legally required period.
After the applicable retention period has expired, the data will be deleted unless further processing is necessary for another lawful purpose, such as the establishment, exercise or defence of legal claims.
17. Your Rights
Under the GDPR, you may have the following rights regarding your personal data:
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Right of access pursuant to Article 15 GDPR;
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Right to rectification pursuant to Article 16 GDPR;
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Right to erasure pursuant to Article 17 GDPR;
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Right to restriction of processing pursuant to Article 18 GDPR;
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Right to data portability pursuant to Article 20 GDPR;
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Right to object pursuant to Article 21 GDPR; and
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Right to withdraw consent pursuant to Article 7(3) GDPR.
Where processing is based on consent, you may withdraw your consent at any time with effect for the future.
Where processing is based on Article 6(1)(f) GDPR, you have the right to object to processing on grounds relating to your particular situation.
Where personal data is processed for direct marketing purposes, you have the right to object to such processing at any time.
To exercise your rights, please contact:
18. Right to Lodge a Complaint
You have the right to lodge a complaint with a competent data protection supervisory authority if you believe that the processing of your personal data infringes applicable data protection law.
As Reset Sports UG (haftungsbeschränkt) is based in Hamburg, the competent supervisory authority is:
The Hamburg Commissioner for Data Protection and Freedom of Information
(Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit)
You may also contact another competent supervisory authority, in particular in the EU Member State of your habitual residence, place of work or the place of the alleged infringement.
19. Security
We use appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
Our online store uses encrypted SSL/TLS connections to protect information transmitted between your browser and our website.
20. Changes to This Privacy Policy
We may update this Privacy Policy where necessary, for example due to changes in our services, technologies or legal requirements.
The current version of this Privacy Policy is available on our website.
Last updated: October 2026